Harkelroad Diamonds was founded in 1986 by Caleb's father.  Caleb says there are four c's when it comes to diamonds: 1. color 2. cut 3. clarity and 4. carat.  The size of the diamond is the single biggest driver in price and the price of natural diamonds has increased 33% over the past year.  Caleb then talked about lab grown diamonds.  The first lab grown diamond was grown by General Electric in 1954.  These diamonds are 100% eco-friendly and sustainable. They look the same as a natural diamond but generally cost 30%-40% less than a natural diamond.  Please visit Caleb at Harkelroad Diamonds (which is located at the corner of Abercorn and Eisenhower) for any of your jewelry needs!